Emerging Trend: Digital Out-of-Home Advertising Audit
The Independent Credibility Fixes for Ad Supported DOO [...]
Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage
For all of its programmatic superiority, the online world still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end.
Paradise Lost
It seems that while Americans were barbecuing their way through Memorial Day and Independence Day, RMG was basting in the juices of its own failed non-strategy.
Jump Start: 2013 Prediction Kickoff
It is that time of year once again. With Labor Day behi [...]
How To Make DOOH Relevant: Social TV
The challenges that face digital signage run deep. Deep [...]
Aggregation Aggravation
In the past couple of weeks, we have witnessed the appa [...]
What Would Google DOOH?
Over the weekend I got a notification from Twitter that [...]
A Refresh For TV Advertising
I read a great article on the evolution of television a [...]
Should We Adjust What We Measure?
Prior to the explosion of smartphone usage, makeup appl [...]
A Tale of Four Strategies
When I put together my predictions for the coming year [...]