Digital Signage Blog
What Would Google DOOH?
Over the weekend I got a notification from Twitter that I had been added by a new user called @DOOHdroid. Per my usual drill, [...]
A Refresh For TV Advertising
I read a great article on the evolution of television advertising published in the Harvard Business Review this week. It was [...]
How Does Digital Signage Become Strategic?
About sixteen months ago, I published a post entitled First Steps To a DOOH Ecosystem. By our standards, it was widely read. [...]
Digital Signage: Not Easy, Not Necessary, Not Sufficient
If you look closely, disconnected comments and trends often have a common thread. Buzz and amazement persist from several so [...]
Should We Adjust What We Measure?
Prior to the explosion of smartphone usage, makeup application was probably second only to eating in terms of causing auto ac [...]
A Tale of Four Strategies
When I put together my predictions for the coming year last week, I didn't know how good the timing was! The early part of t [...]