Digital Signage Blog
The Fallacy of Free
Last Spring, Wired magazine's Editor-in-Chief, Chris Anderson, made a number of provocative speeches in an effort to promote [...]
CBS Outernet: Just Sayin’…
Back in the day, when CBS grossly overpaid for SignStorey ($71M for an unprofitable, high cost operation), there was a huge a [...]
DOOH at Retail: There’s No “Next” Without a Solid “Now”
Last week, MediaPost hosted its annual DOOH Forum and Awards Dinner. The full day of presentations at the forum was generous [...]
The Two Sides of Buzz
In our connected world, news, marketing messages and opinions move at the speed of electrons and mouse clicks. It doesn't ta [...]
Objects and Co-Op: What’s Old Becomes New Again
A couple of weeks ago, I was reaching for a way to demonstrate the strengths and weaknesses of traditional and digital media. [...]
Convergence or Convenience?
Let’s start yet another industry association-related commentary with full disclosure. My company is a member of the Digital S [...]