Emerging Trend: Digital Out-of-Home Advertising Audit
The Independent Credibility Fixes for Ad Supported DOO [...]
Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage
For all of its programmatic superiority, the online world still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end.
Digital Signage Predictions for 2015
As both of my loyal readers will recall, I like to make [...]
Hammer Time For NFC: Too Legit To Quit
For years, Near Field Communication (NFC) has been the [...]
Paradise Lost
It seems that while Americans were barbecuing their way through Memorial Day and Independence Day, RMG was basting in the juices of its own failed non-strategy.
It’s Prediction Kickoff Time: 7 for ’14
The summer is receding as fast as it arrived, children [...]
Execution Over Content: Choose Your King Wisely
I have fun on Twitter from time to time with a couple o [...]
Jump Start: 2013 Prediction Kickoff
It is that time of year once again. With Labor Day behi [...]
A Refreshing Glimpse of What’s Coming
Last week, I experienced an odd coincidence. In my trav [...]
How To Make DOOH Relevant: Social TV
The challenges that face digital signage run deep. Deep [...]