Emerging Trend: Digital Out-of-Home Advertising Audit
The Independent Credibility Fixes for Ad Supported DOO [...]
Credibility: The Obstacle To Programmatic Ad Buying In Digital Signage
For all of its programmatic superiority, the online world still suffers from critical challenges: ad blockers on the front end and click fraud on the back end. The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end.
Digital Signage Predictions For 2018
As I begin to write this, the sun is re-appearing afte [...]
Predictions for Digital Signage: 7 for 2017
It has become a tradition to try to get a jump on annua [...]
Too Many Providers: Digital Signage Industry Growth Barrier?
The future of digital signage has never been more promi [...]
Digital Signage Predictions for 2015
As both of my loyal readers will recall, I like to make [...]
Hammer Time For NFC: Too Legit To Quit
For years, Near Field Communication (NFC) has been the [...]
Integrators Can Help Reduce Operational Costs
Note: This post originally appeared as an online artic [...]
RMG: The Old Double Whammy
...the stock has been thinly traded, averaging less than 11,000 shares in daily volume. That, combined with the steady decline in the stock price since its IPO last year has created a real challenge for the RMG executive team. Their strategy and stated intention was to make several more acquisitions. Ideally, those acquisitions could be done with shares trading at a healthy price, preserving precious cash for other priorities. But the low volume and weak price were a double whammy.
Getting The Horse in Front of the Cart
Once in a while we receive a blast from the past, a con [...]